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Ariel Gordon HonestlyWTF

Make Them
Your Own

Ariel Gordon Jewelry and HonestlyWTF collaborated with Birkenstock to bring a little DIY magic to your Birks with custom paracord, playful beads, and endless ways to make them your own. A celebration of creativity, individuality, and putting your personal stamp on a classic.

TutorialsEVENTS

The World of AGJ Read all Stories

Next Stop: Venice Beach!

Next Stop: Venice Beach!

From Malibu to Venice Beach, our Birkenstock DIY tour continued with colorful cords, playful details, and plenty of creative inspiration.
The Making of the AGJ Travel Jewelry Case

The Making of the AGJ Travel Jewelry Case

The story behind Ariel’s quest to create the perfect travel case for people who never pack light when it comes to jewelry.
How to Tie an Adjustable Sliding Knot

How to Tie an Adjustable Sliding Knot

One cord, endless possibilities. Master the adjustable sliding knot and transform your favorite charms and pendants into a necklace you can wear at any length.
We Got Knotty in Montauk

We Got Knotty in Montauk

Birks, beads, lobster, bike rides, and one very good weekend at The End. We took our latest Knotty collab with Birkenstock + HonestlyWTF to Montauk for a little end-of-summer fun
A New York State of Mind

A New York State of Mind

There’s nothing quite like New York City in the summer. And getting to experience it through your kids’ eyes for the very first time? Even better.
DIY Knotty Lifeguard Hat Kits are here!

DIY Knotty Lifeguard Hat Kits are here!

Meet the customizable hat kit you’ll wear all season long.
2026 Mother's Day Market

2026 Mother's Day Market

An afternoon of thoughtful gifting, community and celebrating the women we love most. 
AGJ x HWTF at the Boston Marathon

AGJ x HWTF at the Boston Marathon

Marathon weekend: Boston showed up and showed out! 
AGJ x HWTF for Birkenstock Boston

AGJ x HWTF for Birkenstock Boston

We're running it back to Boston!
Spotted: AGJ on Spring Break

Spotted: AGJ on Spring Break

From beach days to golden hour. AGJ goes wherever you do.
Behind the Scenes: Spring 2026

Behind the Scenes: Spring 2026

Spring 2026, behind the scenes where luck and love start to take shape.
Getting Knotty at Birkenstock Marin

Getting Knotty at Birkenstock Marin

A look back at our craft-filled afternoon at Birkenstock Marin, where creativity and community came together.
AGJ x HWTF for Birkenstock

AGJ x HWTF for Birkenstock

An exclusive rope kit made for one our lifelong favorite brands
Tucson Gem Show

Tucson Gem Show

Fifteen years in, and the Tucson treasure hunt still sparks something new every time.
Small Businesses I Love

Small Businesses I Love

Celebrating the brands built with heart, creativity, and community.
Marché Marketplace 2025

Marché Marketplace 2025

Our hearts are full after an unforgettable weekend at Marché Marketplace.
Behind the Scenes: The Art of Hand Engraving

Behind the Scenes: The Art of Hand Engraving

A behind-the-scenes look at how our master engraver turns gold into personalized heirlooms
With Love, Meghan Season Two

With Love, Meghan Season Two

The Duchess of Sussex in her #agjeveryday favorites, spotted on her Netflix series.
Ariel's Portugal Jewelry Edit

Ariel's Portugal Jewelry Edit

A closer look at her trip—and the new AGJ she brought with her.
#BTS Our New Fall Collection Shoot

#BTS Our New Fall Collection Shoot

Take a closer look at the magic—and the crew—that made our newest collection shoot happen.

BEST SELLERS

Imperial Disc Pendant Necklace, product photo
Imperial Disc Pendant Necklace SHOP NOW
Medallion Signet Necklace, product photo
Medallion Signet Necklace SHOP NOW
Dual Birthstone Ring, product photo
Dual Birthstone Ring SHOP NOW
Pavé Huggies, product photo
Pavé Huggies SHOP NOW
Strawberry Opal Pendant, product photo
Strawberry Opal Pendant SHOP NOW
SHOP NOW
Imperial Portrait Pendant Necklace, product photo
Imperial Portrait Pendant Necklace SHOP NOW
Diamond Hex Tennis Bracelet, product photo
Diamond Hex Tennis Bracelet SHOP NOW
Mini Helium Initial Charm, product photo
Mini Helium Initial Charm SHOP NOW
Classic Signet Ring, product photo
Classic Signet Ring SHOP NOW
Twisted Petite Hoops, product photo
Twisted Petite Hoops SHOP NOW
Royal Signet Studs, product photo
Royal Signet Studs SHOP NOW
Heart Helium Hoops, product photo
Heart Helium Hoops SHOP NOW

BEST SELLERS

Imperial Disc Pendant Necklace Medallion Signet Necklace Dual Birthstone Ring Pavé Huggies Strawberry Opal Pendant Imperial Portrait Pendant Necklace Diamond Hex Tennis Bracelet Mini Helium Initial Charm Classic Signet Ring Twisted Petite Hoops Royal Signet Studs Heart Helium Hoops
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AGJ Insiders

Friends of the brand are your friends too!

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AGJ Gives Back

SEE WHO WE'RE SUPPORTING

SHOP THE LOOK Read all Stories

Social 43: Ariel's Daily Stacks Mother's Day
Social 42: Ariel's Daily Stacks Spring Drop 2
Social 40: Ariel's Daily Stacks Spring Drop 1
Social 41: Spring Drop 1 - Kate
Social 39: Ariel's Daily Stacks Holiday Edition 2025
Hoop Dreams
Frannie 10: Getting Ready With Frannie: Selecting The Perfect Diamond Studs
Frannie 5: Getting Ready With Frannie: We'll Have What She's Having
Social 29: Ariel's Daily Jewelry Stacks: Fall 2025
Frannie 6: Getting Ready With Frannie: All Dressed Up
Social 33: Ariel's Daily Jewelry Stacks: Ariel's #AGJEVERYDAY Of The Moment
Frannie 9: Getting Ready With Frannie: Featuring A Very Special Guest
Social 35: Stacks on Stacks: Getting Personal
Social 31: Ariel's Daily Jewelry Stacks: Cool Combos
Frannie 8: Getting Ready With Frannie: Effortless Everyday Favorites
Social 34: Stacks on Stacks: Styling Signets
Social 30: Ariel's Daily Jewelry Stacks: Fall 2025
Frannie 4: À La Carte Additions: It All Starts With The Imperial Disc
Frannie 2: GRWM: Get Ready with Frannie
Social 25: Stacks on Stacks: Birthstone Edition

- if you're curious -

Meet Ariel

Launched in 2009 from my Santa Monica apartment while working as a Hollywood publicist, Ariel Gordon Jewelry was born from my vision to create jewelry that can transition well and be a wardrobe staple. With an eye for personalized details, I make pieces meant to be worn daily.

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As Ever

Meghan Markle spotted in her AGJ

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